We are approaching the tenth anniversary of the founding of Genesis Capital Partners and reflecting back, we are very pleased by what we have managed to achieve within a relatively short time frame. The journey has taken us from President Place, Rosebank to five years at 33 Fricker Road and now to the acquisition of our new home Genesis House at 27 Fricker Road.
During this period, Genesis Capital Partners has transitioned from a start-up business to a diversified holding company with interests in property, financial services, education, gaming, media and food. The group has expanded its activities from its South African base, with growing businesses in the US, UK, Europe, Africa, Australia and South America.
The group’s greatest achievement has been building the team, who not only have industry leading investment skills but who are culturally aligned, with a strong team mentality. We have built a solid, diversified portfolio of companies that forms the backbone of the group’s balance sheet
We are immensely proud of the achievements to date and look forward to leveraging off the base that has been established to create a diversified, truly international investment group.
Focused on building sustainable long-term value
Genesis Capital Partners is a privately held, owner managed investment company focused on building sustainable long-term value for all its stakeholders through equity returns. The shareholders of the business are management and a small, select group of high net worth individuals and family offices, with whom Genesis Capital Partners shares long-standing relationships.
Since its inception in 2006, Genesis Capital Partners has built a substantial and valuable portfolio of investments, comprising the following focus areas:
• Financial Services
• Industrial Services
The group is not a private equity fund, and therefore is not dictated to by stringent mandates in terms of time horizon or sector. Genesis Capital Partners has the ability to hold assets as required, with no predefined exit period. This allows the group versatility and nimbleness in decision-making with the ability to hold assets through the business and economic cycle, and to realise the true value of investments at the most appropriate time.
Additionally the group has the flexibility to invest in sectors that may temporarily be out of favour, but which over the long-term represent compelling investment opportunities. Over the years, the business has adopted a partnering approach and invests alongside trusted, professional partners and management teams.
Genesis Capital Partners has formed a strategic partnership with Natie Kirsh from the Kirsh Group with whom Genesis Capital Partners is co-invested equally into both Genesis Properties and Monash Private Capital in Australia.
The Group has strong geographic and industry diversification outside of South Africa, with investments in the US, UK, Europe, Africa, Australia and South America.
Reddam House Schools
Maby Corporate Clothing
OIH Instruments and Controls
J. Gross & Co.
PSV Holdings Ltd
Reddam House Schools
Monash Private Capital
Reddam House Schools
Local Focus Media
McGavren Guild Malls
McGavren Guild Media
Hispanic Radio Network
After completing his legal degree, Martin served legal articles at Cuzen and Woods Attorneys, where he focused on commercial law and insurance.
In partnership with his father Selwyn, Martin founded the Genesis Group in 1995. As CEO of the Genesis Group, Martin has been successful in building the Group into a leading niche financial services business that employs in excess of 150 people and that incorporates the leading independent financial planning group in South Africa.
Darren served articles at Fisher Hoffman Sithole from January 1994 to December 1996 and qualified as a chartered accountant in December 1996. He spent 17 months in the corporate finance department of N M Rothschild & Sons (South Africa), focusing on international merger and acquisition transactions.
Darren joined Peregrine in May 1998 where he was a director of Peregrine Investment Banking and focused on the group’s private equity portfolio. Darren has been responsible for a number of highly successful private equity and venture capital transactions as well as new listings. Darren partnered with Genesis Capital in August 2006 to form Genesis Capital Partners.
Stan is a qualified Chartered Accountant, having served his articles with Moores Rowland. Prior to joining the Genesis Group, Stan was the FD of the House of Busby Limited, a public company listed on the JSE.
Stan joined the Genesis Group in January 2005 as the Group Financial Director and took up the position as Group Managing Director in October 2006.
Brian has over 20 years’ experience in the commercial and industrial property industry. He started his career when he joined Syfrets as a commercial and industrial property finance banker in 1997.
Since then he has been involved in the property industry in a variety of forms. He headed up structured property finance at Nedcor Investment Bank Limited from 1999 to 2003; he represented Nedbank as a non-executive Director on the board of Sycom Property Fund (from 2001 to 2004); he then left the bank to join Zenprop Property Holdings (Pty) Ltd in the capacity of Managing Director from 2004 to 2007; finally, before partnering with Genesis Capital Partners to form Genesis Properties (Pty) Ltd in May 2010, Brian was the Regional Executive in charge of the Gauteng Region of Nedbank Corporate Property Finance.
David joined Genesis Capital Partners having been with Capitau Investment Advisory, a portfolio company, which specialised in complex leveraged buy outs. David has over 17 years of experience in property transactions, financial modelling, structured finance and structural unwinds. Prior to Capitau, David was the Regional Head for Gauteng for Grindrod Bank Limited, with specific responsibility for strategy and special projects. Before moving with his team to Grindrod Bank (then Marriott Merchant Bank) in 2003, David was co-head and divisional director of the structured finance division of Brait.
David has a Bachelor of Accounting Science from the University of South Africa; Higher Diploma in Tax Law from the University of Johannesburg and is a member of the South African Institute of Chartered Accountants.
Greg qualified as a Chartered Accountant (SA) in 1998 and for the next six years until 2004, was involved as a private equity investor and entrepreneur in the acquisition of a number of businesses including in the media, insurance and recycling industries. This included co-founding two African micro-lending businesses. During this time, Greg also served as CEO of McCarthy Bank Limited.
In 2005 Greg became a partner in Tau Capital Corporation, a mining and resource finance and development business, and was involved in a number of successful resource development projects, the raising of in excess of $300m on the Toronto Stock Exchange. In 2013, after exiting from the mining sector, Greg formed Innovo Capital (Pty) Ltd to again pursue private equity opportunities as well as new business opportunities, investing in alternate lending, security and cellular businesses.
In October 2014 Greg entered into a partnership with the Genesis Capital Group to form Genesis Innovo Capital (Pty) Ltd. Greg is currently a director of JSE-listed, Indluplace Properties Ltd and TSX-listed, Talon Metals Inc.
Adam qualified as a chartered accountant in December 2005, after completing his traineeship at Grant Thornton. Following this, he moved to London where he worked in Accounting at Credit Suisse and as the Financial Manager at United Trust Bank. He joined Genesis Capital Partners in March 2013 as the Financial Manager.
Limor is a qualified architect and holds a Property Studies Honours degree from the University of Cape Town. She is a member of the Royal Institute of Chartered Surveyors (RICS). Prior to joining Genesis Properties, Limor was with Zenprop Property Holdings where she formed part of the commercial property deal origination team. She was also involved in the development management of several A-grade office buildings including the Alexander Forbes head office and Barclays Absa in the Sandton CBD.
Limor's role at Genesis Properties involves sourcing and appraising property acquisition opportunities, project managing greenfield developments, as well as the asset management of the Genesis Properties portfolio.
Hugh Joined Genesis Capital Partners from Sasfin where he was part of the team responsible for deal origination within private equity, corporate finance and treasury. Previously as head of private client business development at Sasfin. Hugh was responsible for building a team focused on developing the wealth division across its product portfolio and initiated the build-out of new products within the private client segment.
Prior to joining Sasfin, Hugh was with Investec Private Bank, with a focus on structuring and advising on financing of property and business acquisitions, primarily to private clients and their associated entities.
Dean received his Bachelor of Commerce and Accounting Honours from the University of Cape Town. He began his career in corporate finance at Federal Mogul Corporation USA. He thereafter joined the listed financial services group Fedsure Holding Ltd as executive in charge of the group’s strategy and international operations. He provided leadership as a Director for London based Traded Endowment Policies Ltd before his appointment as Director for Fedsure Investments UK.
He founded Real Foods (Pty) Ltd in 2013 and currently serves as CEO and shareholder for Real Foods and Nü Health Food Cafe (Pty) Ltd, a premium cutting edge food restaurant chain serving fresh and healthy food with a conscience. Additional to his current executive role within Real Foods, he holds the position of CEO of Kauai. He is also Director and co-shareholder alongside GCP of a media and technology business, Aerios (Pty) Ltd.
Neal qualified as a chartered accountant in 2016. Prior to joining Genesis Capital Partners, Neal worked in Standard Bank’s Investment Banking division as part of the leveraged finance – Africa team. Neal was involved in numerous deals spanning across different sectors and geographies and worked closely with the in-country teams on several deals and prominent projects.
Prior to joining Investment Banking, Neal worked as an investment analyst for Melville Douglas – Wealth and Investment, Standard Bank's asset management arm. His responsibilities there included researching offshore equities in the healthcare sector. Neal also gained experience in different areas of the bank including the global markets business, stockbroking as well as Stanbic Bank Botswana.
Stuart qualified as a chartered accountant through PwC's Metals, Mining and Consumer Goods divisions. During this term he completed a secondment to the PwC offices in Reading, UK to assist the team on their pre-IPO assurance of a global telecoms company.
Stuart joined Genesis in 2015, assisting in the strategic, operational & financial direction of the Group’s industrial entities. He was subsequently placed by Genesis to assist in the management of a medium sized electrical maintenance business, and formed an integral part within the team concluding the sale of the business. He is currently serving in a management capacity within one of Genesis Capital Partners' investments in the textile industry.
Myron started his working career at J Illman & Co whose subsidiaries included Illman Plastics and SA PVC Cables. In 1989 he was, as joint MD, a driving force in the merger with Elcentre which resulted in the formation of Voltex Limited. In 1992 Voltex Limited listed and Myron became the chairman and CEO of the company. In 1998 Voltex sold its manufacturing arm to Powertech and Myron was elected to the board of Powertech and its holding company Altron on which he still serves to date. In 2002 the wholesale arm of the company was sold to Bidvest Holdings and Myron joined the board of Bidvest Holdings Limited and served until 2011. He was chairman of numerous Bidvest subsidiaries.
Currently, Myron is the CEO of Genstar Holdings (Pty) Ltd a private investment company which he and his son co-own with Genesis Capital Partners. Its subsidiaries include Global Cables, Genstar Lighting and Oakleaf Investment Holdings.
Jared graduated with a B Comm in 2004 and completed his Bcomm Honours in Financial Management in 2005. Jared Joined Genstar Holdings in 2013 and is a Director of the Holding Company and its subsidiary companies being, Genstar Lighting, Global Cables and OIH Instrumentation and Controls.
Genesis Properties focuses on the development and ownership of prime commercial, industrial and retail properties with strong long-term leases. The portfolio comprises of a blend of new developments and existing tenanted properties.
The business is a partnership between Genesis Capital Partners, the Natie Kirsh Group and Brian Roberts. The Genesis Properties portfolio consists of the following properties.
Financial Services forms a significant part of Genesis Capital Partners’ investment portfolio. The businesses within the financial services pillar have operations spanning direct investment, investment advisory, asset management and secured short-term financing.
Monash Private Capital is an Australian-based investment and advisory firm providing capital, strategic advisory and asset management solutions.
The key areas of the firm involve asset financing, real estate investment, private equity, independent advisory services, asset management and venture capital. Along with Genesis Capital Partners, the shareholders of Monash include Geoff Levy (highly experienced and respected investment banker and former CEO of Investec Australia) Joey Fridman (Previous CFO of Investec Australia) and the Kirsh Group.
Monash provides a platform for Genesis Capital Partners to access investment opportunities within the Australasian market, and to diversify its portfolio geographically.
Within Monash, Wentworth Williamson is a boutique fund management business that serves the high net worth private client market. Fund manager James Williamson has demonstrated his long-term investment management performance over the years, and both returns for the fund as well as funds under management have been highly encouraging. As the fund continues to develop a longer-term track record for sustained performance, it is anticipated that funds under management will grow strongly.
The Monash property portfolio has grown significantly over the past 24 months through several key acquisitions.
In the second half of 2014 a Monash-led consortium acquired control of an ASX-listed cash-shell, renamed the vehicle Montech (ASX: MOQ) and concluded two acquisitions in the IT space, specifically focused in cloud-services. The company is looking to acquire further businesses within the IT sector, and given the nascent stage of the company, Montech has the potential to create substantial value for its shareholders. Monash recently acquired a controlling interest in Alleasing, Australia's leading independent asset finance and leasing business.
Destination Capital is a specialized lending business focused on providing secured short and medium term loans to high net worth individual and select corporates. Clients of the business are typically asset rich individuals or companies that operate profitable businesses, but have a short-term cash deficiency. These clients require immediate access to short or medium-term bridging finance, usually for the purposes of completing a specific business transaction.
The black empowerment programme in South Africa has evolved since inception. Government has the objective to see the emergence of black industrialists and sustainable companies owned and managed by black entrepreneurs. In light of Government’s vision to create a new breed of black industrialists and owner managers, Monde Africa approached two leading financial institutions to assist him in realising this vision. The result of that approach is the formation of Khumo Africa Capital, a company controlled and managed by Monde Africa and other black executives with advisory and financial support from AMB Capital and Genesis Capital Partners.
The initial focus of Khumo Africa Capital will be on the following sectors:
– Infrastructure development and services;
– Services to the mining sector; and
– Public private partnerships.
Genesis Capital Partners views education as a high growth sector, and is committed to growing this area of the business. Genesis Capital Partners was instrumental in the formation of Inspired, an investment firm focused on the global private education sector, and has co-invested in Inspired with highly respected family offices and private equity groups. The strategy of Inspired is focused on "buy & hold" opportunities where it can partner with family-owned businesses and management teams. Inspired targets equity investments of $5 Million to $100 Million in the education sector globally.
Genesis Capital Partners, having identified the private education sector globally as a growth area is a founding partner in Inspired which is a global investment firm focused on higher-end private schooling. Other shareholders in Inspired are the Oakley Group, and the Oppenheimer family. Inspired is spearheaded by Nadim Nsouli, who was previously a partner at Providence Equity Partners, having led Providence’s education investments across Europe and the Middle East. The Inspired team includes Graeme Crawford, the world renowned educator who founded the Crawford and Reddam House schools groups.
The Inspired Portfolio comprises:
The Media interests of the group are currently based within North America and South Africa, operating in both direct marketing and media, as well as media representation for third parties.
Aerios is a company that develops, negotiates and manages sponsorship and advertising contracts across various media platforms. The business utilises both traditional and innovative multimedia and interactive properties to sell sponsorship and advertising, with the aim of selling sponsorship rights predominantly in the sports environment.
Aerios has the rights to some of South Africa’s major sports teams and well-known stadiums, encompassing long-term contracts with Western Province Rugby and the Sharks. The business has a strong and stable advertising business at its core. Aerios is investing in rolling out full wi-fi/DAS (distributed antenna system) across stadiums. With its long-term agreements with major South African sports franchises and stadiums, Aerios will utilize this new infrastructure to leverage the existing digital rights under its possession. This broader integrated digital solution bodes well for substantial growth in the business.
Gen Media Partners is the group's media holding company in the USA with controlling stakes in the following businesses:
Local Focus is a media representation firm that focuses on smaller markets. Local Focus represents more than 350 stations. The firm is noted for its tools to maximize the power of radio for advertisers, including its RapidRate system, event marketing experience and its DJ Lifestyle Network, which helps match marketers with radio personalities best-suited to represent the brands both on-air and in social media.
The HRN Network reaches 94% of U.S. Hispanic households across more than 350 radio stations with a strong presence in the top 10 markets. Exclusive HRN programming in Women’s Empowerment, Sports, Entertainment, Music, and News targets specific Hispanic consumer interests, and HRN’s Hispanic market specialists help advertisers craft and target their messages to the many sub-sets of the Hispanic community. Consistent with the Gen Media Partners approach, HRN’s turn-key marketing plans deliver top-of-the-line promotional opportunities for deeper consumer engagement across multiple touchpoints. The HRN Network features one of the most powerful radio and audio streaming networks, reaching U.S. Hispanics where they spend most of their time: radio, mobile, and social.
Mcgavren Guild Malls is an independent media representation firm, focused on in-mall media. The company has partnered with a broad group of mall developers across North America, providing advertisers with various media exposure options across multiple malls. The business has successfully completed some of the largest media activations campaign in US and Canadian malls, and signals the company’s ability to capitalise on the momentum built from prior years' achievements. In line with further anticipated growth, and to service clients effectively, the sales team has been expanded and national infrastructure enhanced.
Mcgavren Guild Media is an independent media representation company focused on selling broadcast properties for the radio industry. The business represents 579 stations in 174 markets across the USA, with the head office in New York City.
The management team has decades of experience at a senior level in the industry, across both radio stations and radio media representation. The company also owns a specialist political representation business to supplement the service offering to its clients. This acquisition has proven highly successful in creating a further revenue stream through political advertising spend for radio station clients.
GCP was a shareholder in one of South Africa's largest food producers until the investment was realised through a sale to a large listed SA company in 2013. However, the appetite for this space remained, but with a desire to get into a differentiated space and one with large growth potential. In this regard, GCP was an initial shareholder in Real Foods (Pty) Ltd, which is being used as a vehicle through which to house the food-related activities of GCP. Real Foods is a multi-brand food group with a dedication to natural food, innovation, social responsibility and integrity. The brands of the group include Kauai, Nu Health Food Cafe and Kohu.
The investment philosphy of Real Foods is to invest in businesses that either use or produce high quality and natural ingredients that are free of chemicals or preservatives, and to build up a group that will remain at the foreront of consumer wellness. Real Foods is a local pioneer of the global trend towards health and wellness, and aims to be the leader in natural food in SA.
Genesis Capital Partners is invested in a number of businesses in the industrial services sector, including electrical, corporate clothing, scaffolding, compressed natural gas and supply chain solutions.
Gross is an industrial protective workwear and corporate clothing manufacturer. The business includes the sub-Saharan distribution rights for Chef Works, a leading global culinary apparel brand. Gross holds 96% of Maby Corporate Clothing, with the remaining 4% held directly by Genesis Capital Partners.
Maby is a leading South African contract corporate clothing supplier, providing a fully integrated service that comprises design, quality control, logistics management, warehousing and distribution. The business operates a wide array of sectors, including travel and airline, medical, retail and financial services. There has been an intensive investment in modern stock control and IT systems, in order to provide the group with substantial competitive advantages in terms of the ability to deliver effectively and timeously on large corporate clothing tenders. The operations of Maby and Gross have been merged to extract maximum cost-savings, with the resultant focus on 3 specialised silos: corporate clothing, hospitality wear, and work wear. This has led to the securing of numerous new blue-chip contracts, as well as the renewal and extension of existing contracts.
PRS hires, sells and erects scaffolding and temporary suspended platforms, and provides clients with an analysis of requirements from a scaffolding design and quantity of material basis. The business is also involved in delivery, erection, site management and dismantling of formwork.
PRS has been in operation for over 30 years, and is based in Johannesburg, with a level 4 BEE rating. The company plans to drive new growth initiatives in areas such as temporary suspended platforms. Equipment utilization levels are encouraging.
During 2013 Genesis Capital Partners partnered with Myron and Jared Berzack to create a holding company focused on investment opportunities identified by the Berzacks. Myron has a successful track record in business, having founded the Voltex group, the largest electrical wholesaler in South Africa, which was acquired by Bidvest.
Genstar Lighting is focused on the import and distribution of lighting products and solutions, and leverages off of Myron's well-developed network within the global electrical and lighting sector. The business has secured the exclusive agency for South Africa to Irish LED lighting supplier Robus.
Global Cables is a wholesaler of industrial cabling to the local industry. Since the business’ inception in 2013, growth has been consistent.
Genstar partnered with the management team of a leading instrumentation company to form a new business focusing on importing and distributing specialised process control instrumentation. This instrumentation is used for the measurement of temperature, pressure and flow rates and is primarily used within heavy industry and the petrochemical sector. OIH secured multiple exclusive agencies for the South African market from leading original equipment manufacturers.
During 2015 Genesis Capital Partners via a wholly owned subsidiary acquired 39% ownership of the JSE-listed PSV Holdings. PSV Holdings is an industrial company focused on the provision of steel, stainless steel, industrial supplies, specialised control valves, engineering linings, cryogenic equipment and storage tankers as well as technology to the mining, water, waste water management, health care, infrastructure and manufacturing sectors in South Africa and Africa.
Novo Lincoln specialises in delivering comprehensive fuel solutions to vehicular and industrial customers, by making use of compressed natural gas (“CNG”) technology. Novo sources natural gas from conventional suppliers (pipelines) whereafter it compresses the gas for storage and either onsite dispensing to taxi and truck fleets or onwards transportation to industrial customers, who would otherwise be using diesel, paraffin and/or liquefied petroleum gas in their processes. A key advantage of CNG over other fuel sources is the fact that on a per-unit-of-energy basis, CNG is both cheaper and a cleaner source of fuel, which is why FMCG manufacturers (especially food manufacturers) are switching to CNG where possible.
A Genesis Capital Partners-led consortium has acquired 30% of the equity of Palogix (Spain).
Palogix Group (incorporating Palogix USA and Palogix SA) is a rental and supply chain provider of returnable packaging, offering and managing rental products such as returnable pallets, tote boxes and bins, predominantly to the agri industry.
The Palogix products are utilised to harvest: citrus varietals (oranges, lemons, grapefruit, mandarins, tangerines), stone fruit (peaches, nectarines, plums), apples, pears, pomegranates, nuts, onions, potatoes, grapes, avocados, raisins, kiwifruit and olive.
Palogix was founded by Robert Liebesman, and is based out of Los Angeles, California with operations in the USA and South Africa.
Palogix USA has grown rapidly since its formation in 2010, and continues to grow, with over 110,000 units in its fleet currently. The business model has therefore been established and proven.
Palogix now wishes to enter the European market, commencing in Spain and focusing initially on the very significant agricultural market and more specifically, the citrus market. The Spanish market alone has an agricultural potential estimated at 80% of that of the US market.
As Genesis Capital Partners operates independently of the constraints of third party mandates, it has always had the flexibility to capitaliuse on transactions as and when attractive investment opportunities arise. New portfolio investments that are not currently categorised within one of the existing six areas of Genesis Capital Partners' portfolio will be considered. These investments may develop organically or through acquisition to a scale that affords a new categorization within the Genesis Capital Partners investment portfolio.
Peermont is the second largest owner of casino licenses in South Africa, operating 14 locations, including the prominent flagship property Emperors Palace. In 2007 the company was acquired by a consortium comprising the Mineworkers Investment Company and management through a leveraged buyout, and subsequently de-listed from the JSE.
In 2014 Peermont’s capital structure was restructured to a far less aggressive debt profile, with local South African debt replacing the high yield Euro bond that was previously issued. Peermont generates very strong cash flows at a healthy cash flow conversion rate.
A Genesis Capital Partners - led consortium has acquired 30% of the equity of Pefaco International, a Maltese-listed gaming and leisure group currently focused on the West African market.
The group operates in excess of 5000 slot machines in 6 African countries approximately 280 gaming halls and 340 third-party operated bars, and has the largest share of the slots market in West Africa.
Current countries with operations include Burkina Faso, Benin, Ivory Coast, Niger, Togo and Rwanda. The business will develop its footprint in the region and look to further entrench its leading market position.
The medium-term strategy for the company includes the acquisition of similar complementary businesses in Africa, Latin America and other emerging markets, combined with a listing of the group as a substantial emerging-markets gaming platform on a major exchange.
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